Some things make you wonder how they became a thing. There are other things that become big things that make you wonder how the world managed to carry on before they became a thing. Timely narrative stills that make the pop culture world go round are something we simply cannot live without. To the doers of memes: the world loves you, we salute you and it’s time that the best of you showed your face to receive the recognition you deserve.
The Barack Obama campaign set the benchmark for the clever use of social/digital to bridge the gap, connect, inform and educate. Since then, content creators and political activists have built platforms that rival network television and news outlets in terms of reach and influence. They often provide a voice for the voiceless, shed light on little-known subjects, and speak truth to power in a way that makes them almost impossible to replace. (Anonymous, The Young Turks)
Old school filmgoers and students of motion pictures may nostalgically recall a time when a short film was shown prior to a feature, but those days are long gone, replaced by ever lengthening trailers that might as well be considered short films themselves. Perhaps this is because there’s not much consensus on the purpose of the short film format, even among filmmakers, festival programmers or students. Some view them as merely a warm up, while others would rather they be supported for their own artistic achievements. Though infrequently seen, that doesn’t diminish their ability to tell a great story, or have the impact of classic features.
Brands started catching on to the branded content game somewhere around the time BMW hit us with their action packed shorts featuring Clive Owen and Old Spice blessed us with Isaiah Mustafa and Terry Crews’ muscles in various settings. The industry walked away from microsites and banner ads in favor of longer narratives that compete with some of the better comedy, drama and action content on any platform.
Films like the most recent rendition of Madd Maxx and The Revenant demonstrate the power of sound in cinema like very few productions that came before them. Whether the goal is to amplify suspense, humor or comedy, the right sound can take a project from cute to viral to award winning.
They say a blank piece of paper can be intimidating to a writer. Well, what about silence? The most intriguing podcasts literally turn nothing into something out of thin air, and that’s never as easy as it sounds. To be humorous, compelling thought provoking, provocative and entertaining takes talent that deserves to be recognized.
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If you took a poll of pop culture enthusiasts and some of social media’s heaviest users, comedic skits would be arguably the hottest content. A number of actors and comedians have leveraged social platforms to become household names, internet legends, members of SAG and performers in some of the better content in network television.
Graphic artists and animators are highly sought after talents in modern content. From full-length features to infographic packages in non-traditional and emerging news sources, they’ve always made an indelible mark on the industry. We don’t see any signs of that slowing down..
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